Scale Your TikTok Ads Through User-Generated Content (UGC)
When you look at the TikTok ads library, you can identify the top-performing content for any brand. The conclusion is pretty simple: UGC, UGC, and more UGC. If you want to succeed at TikTok, you need to double-down on User Generated Content.
In this post, we walk you through how to do that!
🎯 Identify your target persona.
A target personal consists of your ideal prospects and customers that you’re trying to attract with your inbound marketing efforts. It’s whom your entire lead generation strategy is focused toward. Some key questions to ask when identifying your target persona: Who are you going after? What’s their age? Who would they relate to? What do they watch?
📊 Identify your USPs for each persona.
Identify your Unique-selling propositions for each persona.
📌 Define content examples.
Define content examples/angles that will allow you to land those value props with your target audience. You can study TikTok trends (TikTok made me buy, TikTok Hack #103, etc.) or study examples from other brands.
📝 Develop your outreach.
Contact creators that fit your requirements (you can use the creator marketplace or browse hashtags and find creators to contact by email/dm. Most creators will have an easy way for you to contact them).
🎨 Content Creation is key.
Create content, run ads on it, and double down on the winners. Talk with your top creators to create more assets and get them on a retainer. Get on a call with them, bounce some ideas and make them part of the process. You will quickly build up a small army of creators to power your creative needs.
🔎 Discover new creators.
Take into consideration the insights you’re getting from your ads. Experiment with new creators and keep a list of emerging creators to contact.
♻️ Rinse and repeat.
Repeat the process & optimize what works for your brand.
One additional note: As you run more TikTok ads, you will realize that a piece of content has a budget cap before it starts feeling the effects of ad fatigue (AKA the CPAs start climbing). This will depend heavily on the size of your target audience.
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